Marketing
Spring 2018
Start
Fall, Winter, Spring, Summer
Additional Costs
Books | $900-1800 |
Supplies and Equipment | $60 |
Program Description
The Marketing program is designed for students who want to specialize in fields involved with the distribution of goods and services from producer to consumer. Students take core business courses followed by marketing specialty courses such as marketing, retailing, advertising and international business. Students are also required to gain work experience as part of the program. There is opportunity for teamwork and leadership experience through participation in college DECA, international management and marketing organization.
All students graduating from this program must have a minimum grade of 2.0 on each of the management; accounting; economics; and general business required courses. Students must also have a 2.0 cumulative grade point average on all required courses in the program.
Program Learning Outcomes
- Understand the position of contemporary marketing within the economy and recognize how it fits into the global economy and the world of e-commerce.
- Analyze strategies and tactics to develop a balanced marketing mix to reach targeted market groups in both the consumer and business to business sectors in order to create satisfied customers.
- Analyze and understand the elements of the marketing mix, which includes having the right products/services in the right place at the right price with proper promotion to position a product/service to reach the targeted groups.
- Understand how the functions of marketing (buying, selling, transporting, storing, standardization and grading, financing, risk taking, marketing research) support the marketing mix.
- Understand and appreciate how outside environmental forces (technology, political legal, competition, social cultural, economic) influence changes in a firm’s marketing mix.
- Understand the need for market information systems, understand consumer/buyer behavior and market segmentation.
- Understand the need to support marketing goals with management skills, communication skills, human relation skills, and ethical behavior.
Career Opportunities
Marketing and sales promotion employees are the second largest group in the state of Washington today. Careers in marketing span every type of organization.
POTENTIAL POSITIONS INCLUDE: assistant manager, buyer, department manager, management trainee, marketing assistants, merchandise manager, store manager and other positions found in the marketing field of today's businesses such as advertising, public relations, telemarketing and sales. Marketing positions are needed in almost all organizations; therefore, there are job opportunities in many places. Salaries range from $12 per hour and up depending on skills, motivation, experience, and attitude as well as the student's ability to sell herself/himself at the interview.
AAS - SCC
Offered at Locations: SCC - Colville Center, SCC - Inchelium Center, SCC - Ione Center, SCC - Newport Center, SCC - Republic Center, Spokane Community College |
| Marketing Electives | 5 |
| Marketing Required | 85 |
| 90 |
90 credits are required for the AAS |
|
Marketing Electives |
BT 274 | Business Writing for the Web | 5 |
BUS& 201 | Business Law | 5 |
BUS 284 | Special Business Topics | 1-5 |
CATT 241 | Microsoft Project | 2.5 |
MMGT 181 | Leadership Training-DEC 3 | 1 |
MMGT 182 | Leadership Training-DEC 4 | 1 |
MMGT 183 | Leadership Training-DEC 5 | 1 |
MMGT 205 | Small Business Planning | 5 |
MMGT 288 | Cooperative Education Work Experience (No Seminar) | 1 |
Marketing Required |
ACCT 151 | College Accounting I 1 | 5 |
BT 152 | College and Career Strategies | 3 |
BUS& 101 | Intro to Business | 5 |
BUS 103 | Basic Business Math and Electronic Calculators | 5 |
BUS 140 | International Marketing | 3 |
BUS 280 | Human Relations in Business | 5 |
CATT 120 | Microsoft Word I | 2.5 |
CATT 138 | Microsoft Excel I | 2.5 |
ECON 100 | Fundamentals of Economics 2 | 5 |
ENGL&101 | English Composition I | 5 |
MMGT 100 | Supervised Volunteer Experience | 1-3 |
MMGT 101 | Principles of Management | 5 |
MMGT 125 | Social Media Marketing | 5 |
MMGT 211 | Marketing | 5 |
MMGT 212 | Retailing | 5 |
MMGT 218 | Fundamentals of Advertising | 5 |
MMGT 223 | Customer Service | 3 |
MMGT 225 | Content, Social and Digital Marketing | 5 |
MMGT 243 | Fundamentals of Project Management | 5 |
MMGT 250 | Professional Sales | 5 |
|
1 | ACCT 151 may be substituted with ACCT& 201. |
2 | ECON 100 may be substituted with a higher level ECON course. |
3 | MMGT 181 may be substituted with MMGT 191. |
4 | MMGT 182 may be substituted with MMGT 192. |
5 | MMGT 183 may be substituted with MMGT 193. |
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Disclaimer: The college cannot guarantee courses will be offered in the quarters indicated. During the period this guide is in circulation, there may be curriculum revisions and program changes. Students are responsible for consulting the appropriate academic unit or adviser for more current and specific information. the information in this guide is subject to change and does not constitute an agreement between the college and the student.